The Cathedral of Coffee: An Alternative Thought in Church Planting
By James Helman
The Tale of Two Cities
If you walk down Roosevelt Row on a Sunday morning, you are witnessing a tale of two cities. The sidewalks are alive. Locals stream into one of the seventeen coffee shops in the square mile or head toward a dozen different brunch spots, the air buzzing with conversation and caffeine. Meanwhile, a different migration happens quietly in the background: established Christians slip into one of the five neighborhood sanctuaries. They are geographically close—sharing the same square mile—but culturally, they might as well be on different planets. These are separate worlds, co-existing but rarely colliding.
For decades, the American church has operated on a "come and see" model—build a campus, put up a sign, and wait for the neighborhood to drive in. But in the historic heart of downtown Phoenix, between McDowell Road and Van Buren, we are trying something different. We aren't asking the community to cross the street to come to church. We are bringing the church to the street.
We call this one-square-mile area our "Parish." It isn't defined by a membership roll, but by geography. Our sanctuary isn't a building we own; it’s the spaces the community already loves. By stripping away the heavy overhead of real estate and salaries, we’ve found something surprising: a lighter, more agile way to minister that looks less like a corporation and more like the early church in Acts.
The Agility of "Homelessness"
In the traditional church planting handbook, step one is often fundraising for a facility. The logic is tangible: to be a pillar of the community, you need brick and mortar. But in an area like the Arts District, where real estate is at a premium and the landscape shifts constantly, a building can quickly become a burden rather than a blessing.
We chose a different path. By forgoing a mortgage and salaries, our 2026 Budget hovers between $50,000 and $60,000. But the real story isn't just the low total; it’s where that money goes. In our model, operating expenses —insurance, copyright fees, CPA oversight, equipment —consumes only 20% of the budget. That leaves 80% of every dollar given to flow directly back out: supporting missional endeavors, funding local school necessities, and meeting immediate needs in the neighborhood.
This financial agility allows us to be a river to the community, not a reservoir. We don't need a crowd of 500 to sustain a complex infrastructure; we just need a faithful presence of a growing disciple and not just a passive member.
Syncing with the City
This philosophy of alignment extends beyond our budget and into our calendar. If you know Roosevelt Row , you know that Sunday morning is bustling. Scores of young adults stroll the streets, enjoying one of the 329 days a year of stunning weather, heading into one of the coffee shops or local restaurants, while a separate stream of churchgoers enters the five neighborhood sanctuaries. It is a scene of two separate worlds sharing the same sidewalk. To hold a traditional service at 9:00 AM is to ask our neighbors to leave their current flow to join ours. So, we meet at 3:00 PM.
We chose this time to build a bridge between those worlds. At 9:00 AM, the cultural wall is high; you are either "doing church" or "doing brunch." But by mid-afternoon, the rhythm shifts. The rush settles into a relaxed social vibe. By positioning ourselves in this window, we stop competing with the culture and start complementing it. By gathering in the afternoon, often in the very coffee shops that serve as the neighborhood's living rooms, we turn a "secular" time and space into a sacred one. This allows us to utilize the "Third Place" —that vital social zone that is neither work nor home—to foster a community where a nursing student, a local artist, and a curious skeptic can sit at the same table. It transforms the vibe from a lecture to a conversation. We even partner with ASU Downtown to bring therapy dogs—like my own dog, Einstein—to campus. We use some of our mission funds to buy stressed students a cup of coffee, creating a comfortable atmosphere where real conversation can happen.
This isn't just about sleeping in; it’s a theological statement about incarnation. We believe our church should sync with the heartbeat of the city, not force the city to adapt to us.
The Classroom of Context
Perhaps the biggest advantage of meeting in coffee shops and university spaces isn't financial, but educational. We live in a post-Christian culture where the primary barrier to faith is often not a rejection of God, but a fundamental misunderstanding of the Bible. Many of our neighbors have never stepped foot in a church. They view scripture as a rigid book of arbitrary moral rules because they lack the historical "social norms" context in which it was written.
In a large sanctuary, a sermon is a monologue. If a listener is confused by a cultural reference from 2,000 years ago, they stay confused. But our small groups function as a "classroom of context." Because we are sitting around a table, people feel safe asking the "awkward" questions: Why did they do that? That seems unfair. What does this actually mean?
This approach mirrors the rabbinic method of Jesus. While he preached to crowds, his deepest work happened in small, private settings where he could explain the "why" behind the "what." By validating these questions rather than preaching over them, we turn biblical illiteracy into an opportunity for deep, transformative discovery.
The Art of Alignment
The church in America is facing a crisis of relevance, and the solution isn't necessarily better lighting or louder music. It might just be better listening.
In the Roosevelt Row Arts District, we have learned that the method of ministry communicates just as much as the message. By adopting a model that is financially sustainable and culturally intelligible, we aren't just saving money; we are speaking the language of our parish. We value what they value—creativity, sustainability, and authentic connection.
This "micro-parish" model isn't a retreat from the world; it is a strategic advance into it. It offers a blueprint for a future where the church is defined not by the building it owns, but by the neighborhood it serves.
We don't just want to be a church IN the community; we want to be the church FOR the community.
Brad Brisco via Facebook, January 13, 2026
"I did a podcast yesterday on church planting. One of the first topics of discussion was whether we really need more churches. Part of my response included:
If by 'church' we mean institutions and buildings, then no, we probably don't need more of those. But if by 'church' we mean communities of people living out the ways of Jesus together, embedded and incarnated in local neighborhoods and networks, then the answer is almost certainly yes.
I sometimes ask the question a little differently: do we need more churches, or do we need more ways (Jim's emphasis ) of being the church?"
Overview
Brad Brisco is the director of bivocational church planting for the North American Mission Board. He holds a doctorate in the area of missional ecclesiology; his doctoral thesis was on assisting existing congregations in transitioning in a missional direction.
